As there is a change in the market dynamics, we can see a revolution in the arena of advertising too. Today, when digitalization influences every corner of the globe, innovative advertising tools are the ask for every business. Crafted in custom-fit designs, with dimensions, an LED billboard display fits the marketing goals of several industries. Let’s discuss more about these visual displays, helping brands build a strong presence.
What Are Active Digital LED Billboards?
Understanding the basic concept, these are electronic digital boards operated with LED display technology. Mostly used for outdoor advertising at shopping malls, commercial spaces, or popular sports events, such displays ensure a maximized reach. Moreover, the remote content control feature enables brands to stay ahead of the rest.
Why Use LED Billboards for Advertising?
Let’s go deep into the key benefits, making the billboards based on LED technology great as a branding platform:
Cover a Vast Audience: When located at a busy location like a highway or outside a mall, or a complex, an LED billboard display comes into notice of more people. Fetching colours, bright visuals, and entertaining content make your screen impossible to ignore. Consequently, you can attract more audience, leading to a considerable rise in sales.
Advertising Provoking for Action: In the modern world of view-focused consumers, non-engaging advertisements fail to attract. Unlike printed marketing, LED billboard advertising draws customer attention efficiently, with moving text, brand videos, or graphics. In addition, brands can provide web access to let customers enjoy exclusive deals or gather brand information.
Immediate Content Modification is Possible: As these billboards facilitate quick content refresh, you can change the content from any location easily. During special festivals, combining seasons, advertisers can instantly modify the messages to be relevant to the current market scenario.
Economical In Terms of Cost: In contrast to traditional marketing approaches, active LED screens as billboards are low-cost. After running for approximately 30 minutes, it takes 50% of the electric load. It saves the environment with no paper use. Besides, it allows businesses to advertise in different forms without spending extra.
LED Billboard Display: Options for You to Select From
We have a variety of billboard LED display solutions depending on the placement location. Let’s see a few choices you can go with:
Outdoor Billboards: With the increasing desire for personalized advertising outdoors, LED billboards on highways, busy streets, or other areas with a heavy crowd, take DOOH to par excellence. You can use them in commercial spaces or airports, including railway stations, for passenger information with branding. Above all, the quality to stand against harsh weather confirms durability over time.
Indoor Display Boards: These are perfect for installation at shopping malls, including transportation gateways with high visibility. Additionally, you can consider them to bring innovation to your indoor retail branding.
How to Put Outdoor LED Advertising Display Screens to the Best Use?
Undoubtedly, LED screens for outdoor advertising are impactful. However, we need to keep a few things in mind to use their overall potential. Below are the points you should be careful about:
Wise Selection of Location: First of all, pick an appropriate location for screen placement. A location with more people walking or easy visibility is best for billboard installation.
Creative Yet Simple Content: Use bold colours, such as red, blue, and green, resonating with your brand vision. But keep the font simple, so it is readable.
Diversity in Visuals: Outdoor LED display screens create a high brand impact only when the content is visually dynamic. Display information in different forms, including videos, text, or animations. Also, keep changing the content to catch the modern audience.
Turn Visuals into a Powerful Brand Expression with Jona LED
A brand with years of experience working on different projects is great to trust. For Outdoor displays, standing firm in tough weather, our company is one of the leading ones across India.
We have installed our billboard displays at Bhutani City Centre, Noida. Our screens are there at DLF Cyber City, with Savitri market, Noida, raising the brand awareness of Shri Vinayaka Group.
Excluding that, a P3.9 outdoor is at Vinayak City Centre, Prayagraj. Lullu Mall, Downtown, Bangalore, also enjoys the creative edge of our displays. M3M Mall, including Watermark Mall, Gurugram, has our outdoor advertising billboards, adding to their marketing.
The Odeon Mall Hyderabad is also upgraded with our brighter P 2.5 indoor screen. Reach us today for an LED billboard display with a tailor-fit design, matching your advertising strategies.