As we constantly move from one innovation to another, the way we do business is also changing. The old advertisement strategies, including brand promotion, can’t achieve the desired outcomes. Brands need to upgrade their marketing with new technology to grab the targeted audience’s attention. DOOH advertising is one of the popular ways for brand awareness, with catchy visuals. Explore how this modern method of advertisement takes businesses forward.
What is Digital-Out-of-Home (DOOH) Advertisement?
Generally, it is a marketing approach where brands use LED displays to raise their brand identity. Placed in busy areas like shopping malls with airports, these solutions for digital signage are influential for publicity.
Relevance of DOOH for Marketing in the Modern Era
Undoubtedly, the traditional outdoor advertisement through hoardings, combining banners, was useful. But they are ineffective in creating a lasting impact in today’s digital age. Motion videos, 3D visuals in appealing colors, attract the audience better.
LED technology enables brands to reach the targeted audience, generating sales. DOOH advertising takes your brand to the masses with useful content.
Reasons to Prefer the DOOH Plan over Social Media Marketing
You must be wondering why not use social media for product marketing. Doubtlessly, social media platforms are a powerful medium for branding. We stay on our phones 24/7 & grasp visual information via ads, including posts. But when you watch something frequently, you ignore it.
The same is true for social media. Hence, we need to search for unique advertisement plans to captivate the consumers. LED display units can be a game changer, meeting your 21st-century marketing goals. DOOH advertising has a significant impact on the audience, prompting them to purchase products.
How DOOH is an Advantageous Strategy for Outdoor Advertising?
Discover how digital-out-of-home is a fruitful advertising plan, raising brand visibility with sales outdoors:
Attention-Grabbing Visual Appeal: The highly impactful visuals are why big screens are a convincing outdoor advertising tool. Many times, you rush to the office without breakfast. On the way, you see a display, showcasing a tempting burger with a message for quick delivery.
Surely, you will end up ordering a burger once you reach your location? This is the irresistible influence it creates. LED video walls installed in popular areas are a wise promo solution, ensuring positive results.
Support Multiple Content Formats: Above all, these digital screens offer endless flexibility in terms of content display. You can display videos, graphics, & text, considering the interests of your audience.
Drive your Audience to POP: DOOH adverts located at shopping malls, including retail stores with gas stations, stay in the minds for a long time. For instance, you have seen an LED screen demonstrating luxury clothes, surely you can’t stop yourself from buying the product. This is how DOOH advertising pushes the GEN Z consumers to the point of purchase.
Multi-purpose Application: The scope for the application is limitless when it comes to brand promotion by DOOH. With these display solutions, you can publicize products at shopping centers, retail spaces, commercial areas, including corporate buildings. Besides, you can install them at metro stations, bus stops, airports, combining other areas receiving heavy footfall.
GEO-Fencing for Location-Based Promotion: Geofencing with GPS tracking creates a digital boundary around display screens. As a result, when a mobile user enters the area, the screens showcase the content based on the user’s preferences. This way, it ensures better customer engagement with targeted brand marketing.
Take Your Out-of-Home Advertisement Higher with DOOH Screens
In short, the use of digital tools is a smart choice to improve brand recognition with reach to potential consumers. Connect with Jona LED for visual displays, upgrading your marketing. We have successfully installed DOOH screens in LuLu Mall, Bangalore, PVR Cinemas, Delhi & DLF Mall, Noida.
Trust our digital industry expertise with experience to enhance branding. Say yes to DOOH advertising for a notable brand image.